When the Ashley Madison hack occurred about 2 years ago (crazy right, it was the summer of 2015), you would have thought that the cheating website was done. Thing is, as only a few predicted, this cheating site gained something that most brands would dream about – instant brand fame.
When it comes to branding, it takes a significant investment to be the brand that everyone knows – even it’s a brand you’ll never use. Now, when you have a cheating site, the percentage of people that could be a potential user is incredibly high.
So if you fast forward 2 years later, what happened? The cheating site removed its original CEO of Noel Biderman, then replaced him about 9 months later with President James Millership & CEO Rob Segal. There’s been an FTC settlement, and an attempt to soften Ashley Madison. Let’s face it, you gotta call a spade a spade. Ashley Madison is and always will be a site catered around cheating and discretion.
Present day, Ashley Madison got rid of its generic “Find You Moment” tagline and replaced it with its original yet on point tagline “Life is Short, Have an Affair”. The CEO and President have been replaced (again), with various news sources pointing out that there are no bots being used.
What does that mean for a new Ashley Madison member? Well simply put, you have more women then ever that know about the affair site than ever before. You also have a high degree of intrigue considering all the celeb / politicians that were on the site. For instance, Josh Duggar is still making headlines surrounding his use of Ashley Madison.
If you’re going to use Ashley Madison today, just be smart about it. Use a separate email address. Use a different cell phone number (many services are free here). Tread lightly then discover the amazing benefits a discreet relationship can have on your life.