The notorious hack last year of Ashley Madison was quite the buzz. Celebrities, politicians, scandal. It was quite the hot button topic for last summer. Now with the 4th of July just passing, a new set of fireworks emerges.
The parent company of Ashley Madison, Avid Life Media, confirmed that it hired a new President and new CEO. Multiple news outlets have reported on this. What the media has taken away from their press release is that the FTC is investigating them, but unaware of the details behind it. Buried in all this were financial numbers, details of bots, yet, the part that is being written about is the FTC.
So what does it all mean? As a stance, no government agency will ever comment on a story. If you look at history, this will always be the case. So it’s no surprise that the media ran with this. But what does it mean, really?
Well, one of the articles mentioned how the FTC fined another dating 600k or so. You would expect some sort of fine to go Ashley Madison’s way. Will consumers care in the end? I don’t think so.
What I think you’ll see happening is more and more dating sites disclosing a hell of a lot more. Kinda like when you see a drug commercial. The amount of disclaimers is insane. You can expect that sort of thing happening here in the very near future.